Joyful Minds World - Global Children's Activity and Novelty Supplier
♙20+Years Experience
◎100+Global Customers
◇5000+Products Produced
↗100+Countries Exported
♡One-StopSolution Partner
Retail-ready collections
Our Product Categories
Creative products designed to engage, educate and delight children worldwide.
Unicorn Scratch Book
Colorful scratch-and-reveal creativity in retail-ready packaging.
Request Details →
My Activity Learning Book
Coloring, puzzles and learning activities in one bright book.
Request Details →
Little Bear
A soft-touch plush character board book for early learning and storytelling.
Request Details →
Monkey Mischief
A colorful jungle-themed plush board book full of playful discovery.
Request Details →
Ocean Friends Magic Painting
A reusable water-reveal painting book with an integrated water pen.
Request Details →
Princess Magic Scratch & Discover
A bright princess-themed scratch book with an integrated wooden stylus.
Request Details →
Dinosaur World Scratch & Discover
A dramatic dinosaur scratch-art book with an integrated wooden stylus.
Request Details →About Joyful Minds
Creating Innovative Products, Inspiring Children Worldwide
Joyful Minds is the international children's brand of Hong Kong Xin Jie Yuan Group. With nearly 20 years of experience, we combine creative product development, responsible manufacturing and global supply-chain expertise.
Our teams support retailers, publishers and educational brands from first idea to final delivery.
Discover Our Capabilities →
Customer First
We put long-term partner success at the heart of every decision.
Innovation
Fresh concepts, trend research and retail-ready product development.
Quality
Reliable materials, strict testing and consistent craftsmanship.
Sustainability
Responsible choices for children, communities and our planet.
Production Base
Reception Hall
Showroom
End-to-end partnership
Start a Project →From Concept to Shelf
One connected team, one reliable process, one global solution.
Concept & Design
Trend research, creative ideas and structure development.
Sampling
Rapid prototyping, testing and refinement.
Manufacturing
Scalable production with strict quality controls.
Compliance
Safety, certification and responsible sourcing.
Delivery
Retail-ready packaging and reliable global logistics.
Built for global retail
Our Core Capabilities
Product Design & Development
Creative teams turn ideas into compelling market-ready products.
High Quality Printing
Advanced printing delivers vibrant colors, sharp details and consistency.
Precision Manufacturing
Skilled teams and robust processes ensure efficient production.
Quality & Compliance
International safety standards and in-house quality management.
Packaging & Logistics
Customized packaging and dependable worldwide delivery.
Certifications & ComplianceFSC®SedexBSCICPSIAASTMEN71ISO
Better products. Better planet.
Sustainability
We integrate responsible practices into every step of our value chain, from design and sourcing to manufacturing and delivery.
- FSC® certified and responsible materials
- Resource-efficient manufacturing
- Recyclable and low-impact packaging
- Ethical and responsible operations
News & Insights
Ideas, updates and inspiration
EVENTS · MAY 15, 2026Thank You for Visiting Us at Hong Kong Toys & Games Fair
Connecting with global partners and sharing our newest creative collections.
SUSTAINABILITY · APR 28, 2026Building Better Products with Responsible Materials
Our commitment to certified sourcing and responsible product development.
PRODUCT NEWS · APR 10, 2026New Water Magic Series: Reusable & Mess-Free Fun
Fresh creative formats for retail, publishing and education partners.
Let's create together
Download Company Profile ↓Contact Us
Tell us about your next project. Our global team will respond within one business day.